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2024 Men’s Jewelry Style Trends Survey by Luke Zion Jewelry: Unveiling Men’s Preferences

TL;DR: The 2024 survey on men’s jewelry trends highlights a rise in minimalist jewelry and a shift towards gender-neutral designs. Men are more willing to invest in quality pieces, with an average projected spend of $610, indicating a growing interest in accessorizing and styling among different age groups.

The 2024 Men’s Jewelry Style Trends Survey by Luke Zion Jewelry offers a comprehensive look into the evolving landscape of men’s jewelry preferences. With a focus on exploring men’s attitudes towards wearing and styling jewelry, this survey delves deep into the top jewelry trends for men in 2024. Discover the key findings, popular pieces, emerging trends, and Gen Z preferences that are shaping the men’s jewelry market this year.

Introduction to the 2024 Men’s Jewelry Style Trends Survey

In 2024, Luke Zion Jewelry conducted a nationwide survey to explore men’s attitudes towards wearing and styling jewelry, revealing intriguing insights into the top jewelry trends for men. The survey aimed to delve into men’s preferences and aspirations regarding jewelry trends for the year, shedding light on their evolving perspectives.

Overview of the Survey

Over 1,000 men in the United States participated in the survey that Luke Zion Jewelry conducted in 2024, which provided a thorough overview of men’s perspectives on incorporating jewelry into their personal style. It highlighted the shifting landscape of men’s fashion preferences, particularly in terms of accessorizing with jewelry.

Purpose and Scope

With a focus on understanding men’s desires and challenges related to jewelry, the survey aimed to identify key trends and preferences among male consumers. It explored topics such as preferred jewelry pieces, metal choices, style inspiration sources, and budget allocations for jewelry purchases in 2024.

Number of Participants and Demographics

The survey involved 1,002 American men aged between 18-75, with an average age of 41, representing a diverse demographic mix. The participants’ sexual orientation distribution comprised 87% heterosexual, 8% bisexual, and 5% gay, offering a well-rounded perspective on men’s jewelry preferences across different age groups and orientations.

Key Findings from the Survey

In 2024, Luke Zion Jewelry conducted a nationwide survey to explore men’s perspectives on jewelry trends and styling preferences. The study revealed key insights into the evolving landscape of men’s jewelry choices, shedding light on important trends and attitudes observed among male consumers.

  • Emergence of Minimalist Jewelry as a Top Trend: The survey unveiled that nearly 28% of men expressed a keen interest in receiving minimalist jewelry as gifts, indicating a rising preference for understated and simple designs.
  • Styling Dilemma among Men: A significant finding was that 30% of men felt a lack of knowledge in effectively styling jewelry, showcasing a desire to enhance their skills in accessorizing.
  • Generational Shift in Jewelry Preferences: While traditional masculine jewelry remains popular, the survey highlighted a notable trend among Gen Z individuals towards gender-neutral pieces, reflecting a shift in generational tastes.
  • Financial Commitment towards Jewelry Purchases: Men in 2024 are expected to allocate an average of $610 towards jewelry acquisitions, with a focus on watches, chains, and bracelets, indicating a substantial investment in accessorizing.
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Men’s Style Inspiration and Preferences

Contrary to stereotypes, a significant portion of American men considers themselves stylish, with many actively following fashion trends and influencers. When it comes to style inspiration, friends surprisingly play a crucial role as the primary influencers for men, followed by significant others, athletes, musicians, family members, and celebrities.

Despite being perceived as stylish, many men express a desire to enhance their jewelry styling skills. A considerable percentage seeks inspiration online, particularly through social media platforms, indicating a willingness to learn and adapt to evolving fashion trends.

  • Perception of American men towards style and fashion trends
  • Influential sources for men’s style choices
  • Desire for enhancing jewelry styling skills

Popular Jewelry Pieces in 2024

In 2024, men’s jewelry style trends have seen a significant shift, with various pieces gaining popularity in the fashion scene. Let’s explore the top jewelry choices that are making waves this year:

Chains or Necklaces

Chains or necklaces have emerged as one of the most favoured jewelry pieces among men in 2024. These accessories have the versatility to be worn casually or dressed up, adding a touch of sophistication to any outfit.


Bracelets are another sought-after jewelry item this year. From statement cuffs to sleek minimal designs, men are embracing bracelets as a way to elevate their style and make a fashion statement.

Multiple Rings

Multiple rings have become a trendy choice for men looking to add a touch of edginess to their look. Whether it’s stacking rings on one finger or spreading them across multiple fingers, this trend allows for creative expression.

Layered Bracelets

Layered bracelets offer a stylish and layered look that adds depth to an outfit. Mixing and matching different bracelet styles and materials have become a popular way for men to showcase their unique fashion sense.

Layered Chains

Layered chains have made a strong comeback in 2024, with men layering different chain lengths and styles to create a visually appealing and modern look. This trend allows for personalization and can be adapted to fit various styles.

Facial Piercing

Facial piercings have gained popularity as a bold and expressive jewelry choice among men. From nose studs to eyebrow rings, facial piercings add a touch of individuality and personality to one’s appearance.

Top Men’s Jewelry Trends in 2024

In the realm of men’s fashion, 2024 is witnessing a significant evolution in jewelry trends. From minimalistic designs to a resurgence of vintage styles, men are exploring new avenues of self-expression through jewelry. Let’s delve into the top trends shaping men’s jewelry preferences:

  • Rise of Minimalist Jewelry: A notable trend in 2024 is the shift towards minimalist jewelry, with many men opting for understated pieces that complement various outfits effortlessly.
  • Vintage Jewelry Revival: Vintage-inspired jewelry is making a comeback, resonating with men who appreciate the timeless charm and unique character of retro designs.
  • Gender-Neutral Designs: Embracing inclusivity, gender-neutral jewelry designs are gaining popularity among men, reflecting a modern and progressive approach to accessorizing.
  • Mixing Metals in Outfits: Breaking traditional norms, men are experimenting with mixing different metals in their accessories, creating dynamic and personalized looks.
  • Layering Bracelets: Layering bracelets is a prominent trend, offering men the opportunity to stack and mix various bracelet styles to add depth and texture to their ensemble.
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Preferred Metals in Jewelry for 2024

Men’s jewelry preferences for 2024 encompass a diverse range of metals, each contributing to unique and personal aesthetics. The selection of metals in jewelry plays a crucial role in defining individual style statements and preferences.

  • Gold: Gold emerges as a popular choice among men for jewelry metals in 2024. The timeless allure and elegance of gold make it a classic favourite for those seeking sophistication and luxury in their accessories.
  • Silver: Following closely behind gold is silver, offering a sleek and contemporary appeal to men’s jewelry styles. Silver pieces are versatile, easily complementing various outfits and adding a touch of modernity.
  • No Specific Preference: Interestingly, a notable percentage of men express no specific metal preference when it comes to jewelry. This flexible approach showcases a willingness to explore different options and embrace diverse styles based on personal liking.
  • Titanium: Titanium gains recognition for its durability and strength, making it a preferred choice for those seeking long-lasting and low-maintenance jewelry pieces. The sleek finish of titanium adds a modern edge to men’s accessories.
  • Sterling Silver: Renowned for its high quality and affordability, sterling silver holds its place as a sought-after metal in men’s jewelry collections. Its versatility and classic appeal make it a timeless choice for everyday wear.

Most Worn Jewelry Pieces in 2024

When it comes to men’s jewelry preferences in 2024, certain pieces have emerged as the most worn and cherished by individuals seeking to enhance their personal style. These popular jewelry items have become staples in men’s accessories collections, reflecting both fashion trends and individual tastes.

  • Watches: Watches are not just time-telling devices; they serve as style statements and essential accessories for men of all ages. Whether opting for a classic design or a modern, tech-savvy timepiece, watches are a ubiquitous choice among men in 2024.
  • Wedding Rings: Symbolizing love and commitment, wedding rings hold a special place in men’s jewelry collections. These rings are not only a mark of marital status but also a reflection of personal values and relationships.
  • Chains/Necklaces: Chains and necklaces add a touch of sophistication and individuality to men’s attire. Whether opting for a sleek chain or a statement pendant, these pieces of jewelry are versatile and can be dressed up or down to suit various occasions.
  • Bracelets: Bracelets have become a popular choice for men looking to add a subtle hint of style to their outfits. From leather bands to metal cuffs, bracelets offer a variety of options for self-expression and accessorizing.
  • Rings (Non-Wedding): Non-wedding rings, including signet rings, statement rings, and bands, are adorning the fingers of men who appreciate the finer details of accessorizing. These rings allow men to showcase their unique sense of style and personality.

Gen Z Men’s Jewelry Trends in 2024

In the context of men’s jewelry trends in 2024, the influence of social media on Gen Z’s jewelry choices plays a significant role. Social media platforms serve as a key source of inspiration for Gen Z individuals, impacting their preferences and style decisions. The exposure to diverse jewelry designs and trends through social media channels has led to a shift towards unique and unconventional pieces among Gen Z men.

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Moreover, there is a noticeable preference for gender-neutral jewelry among Gen Z individuals. Breaking away from traditional gender norms, Gen Z men are inclined towards jewelry pieces that transcend traditional masculine or feminine styles. This preference for gender-neutral designs reflects a broader cultural shift towards inclusivity and self-expression in the fashion industry.

When it comes to planned expenditure on jewelry in 2024, Gen Z men are forecasted to allocate a substantial amount towards their jewelry purchases. With an estimated average expenditure of $475, Gen Z individuals demonstrate a willingness to invest in quality jewelry pieces that align with their personal style and values. This projection reflects a demand for unique and meaningful jewelry items among the Gen Z demographic.

Men’s Jewelry Purchase Forecast for 2024

In the year 2024, men are anticipated to allocate an average of $610 towards jewelry purchases, marking a significant increase from previous spending patterns. This projection reflects a growing interest and willingness among men to invest in jewelry pieces that complement their personal style and preferences.

Projected Spending on Jewelry in 2024

Men’s projected average spending of $610 on jewelry in 2024 showcases a shift towards valuing quality accessories that enhance their overall look. This increased financial commitment indicates a positive outlook on the importance of jewelry in defining one’s individual style and self-expression.

Preferred Places for Jewelry Acquisition

  • Online Major Retailers
  • Independent Jewelers
  • Department Stores
  • Chain Jewelry Stores
  • Online Independent Retailers

Men are inclined to explore a diverse set of avenues for jewelry acquisition in 2024, ranging from established retail giants to independent jewelers and online platforms. This varied choice reflects a desire to access a wide range of jewelry styles and designs to cater to individual tastes.

Types of Jewelry Men Plan to Purchase

  • Watches
  • Chains/Necklaces
  • Bracelets
  • Rings
  • Earrings

The types of jewelry men plan to purchase in 2024 encompass a diverse selection, including watches for functional elegance, chains and necklaces for versatile styling, bracelets for a touch of sophistication, rings for personal symbolism, and earrings for subtle embellishments. This mix of jewelry pieces highlights the evolving preferences and style choices among male consumers.

Our Conclusion and the Implications for Men’s Jewelry Style

In summarising the key trends and findings from the 2024 Men’s Jewelry Style Trends Survey by Luke Zion Jewelry, it is evident that men’s attitudes towards jewelry have shifted significantly. The study highlighted a growing interest in minimalist jewelry, with a notable desire among men to enhance their styling skills and incorporate more jewelry into their ensembles.

Reflecting on the changing landscape of men’s jewelry, the survey revealed a departure from traditional masculine pieces towards a preference for gender-neutral designs, particularly among Gen Z individuals. This shift underscores a broader acceptance of diverse styles and a willingness to experiment with different jewelry trends.

Considering the implications for the jewelry industry and consumers, there is a clear indication of an increased willingness among men to invest in quality jewelry. With an average projected spend of $610 in 2024, focusing on items like watches, chains, and bracelets, the market is poised to cater to a diverse range of preferences and style choices.

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Andrew Wilson is a seasoned writer specializing in the jewellery industry. He began his career in newspapers, developing strong research and reporting skills before transitioning to marketing, where he gained insights into consumer behaviour and market trends. For the past 15 years, he has been a full-time writer, combining his journalism and marketing experience. In 2019, he shifted his focus to the jewellery industry, known for his research-driven approach and in-depth insights. An active member of the International Gem Society, Andrew contributes to various jewellery businesses under pseudonyms, earning respect for his knowledge-rich and engaging writing style. His work is guided by a commitment to making the jewellery industry more accessible and informative.